Expertise is often a disability.
Deep expertise creates emotional investment in current models, leading to career-saving blind spots. Outsiders are free to propose simple solutions that experts overcomplicate. The strength of pushback from the "establishment" is the metric for the importance of the idea.
Wrong is the New Right
Innovation only happens when you are willing to be "wrong" about what everyone else "knows" is right. The same principles used to solve the expansion rate of the universe are applicable to your business and your life.